The most valuable list you own is the one you already have.
\nMost food businesses spend their marketing budget chasing new customers while a far warmer audience sits untouched: the people who already bought from you\, already know your name\, and are already in your neighborhood. They do not need to be convinced. They need to be reached.
\nThis is the first of three free working sessions in The Numbers That Matter\, a practical series for owners and operators who want their marketing to pay for itself.
\nIn one hour you will:
This is a working session\, not a lecture. Bring a laptop or tablet if you want to build alongside us. Come with one number in mind: what a slow night is worth to you.
\nHeld at Tabor100 in Tukwila or you can join online.
\nRegister here: https://iybs-local.com/the-blind-spot/
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\nHosted by Annette Washington of IYBS Local. Annette spent 35 years in food service operations before spending 14 in digital marketing\, and she is a MailChimp Expert Partner. She teaches this the way an operator would\, because she was one.
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\nWhen: Wednesday\, August 19\, 2026\, 2:00 to 3:00 PM Pacific. Doors at 1:50 for in-person guests.
\nWhere: Tabor 100\, 7100 Fort Dent Way #100\, Tukwila\, WA 98188. Free parking\, right off I-5 near Southcenter.
\nOr join online: live on Zoom. The join link is emailed to you before the session.
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\nCost: Free\, in person or online.
\nOnly 25 seats are available in Tukwila and in-person registration closes Monday\, August 17 at 5:00 PM Pacific. There is no replay\, so showing up live is how you get it.
\nRegister: https://iybs-local.com/the-blind-spot/
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\nThis series helps food business owners\, but definitely translates to other small business owners in retail or offering services.