IDSHIELD- Reputation Management Your online persona and why it matters

Description

IDSHIELD- 
Reputation Management
Your online persona and why it matters}}}}

IDShield’s Reputation
Management:

• Why your online reputation matters
• Individual motivations to purchase
• Decision maker sales points
• Feature Overview
• Product Walkthrough

Smart protection for all the ways you connect
IDShield provides complete protection for our Members
and their Families online through:

Identity Protection
24/7 monitoring to protect your data from getting in the wrong hands

Malware and Device Protection
Protect your devices from viruses that can damage them

Continuous Financial Monitoring
Ongoing monitoring of your credit reports and bank accounts so you don’t have

Complete Restoration Services
Access to a dedicated Private Investigator to work around the clock and restore your identity if needed

VPN & Password Manager
Connect to the web safely and easily and securely keep track of your passwords

Reputation Management
Scan your social media for content that could damage your online reputation and easily delete it

Why your Online Reputation Matters
We continue to build our digital footprint every day

Think for a moment about your own digital footprint...

• Have you logged in to one or more of
• these apps
• this month?
• this week?
• today?
• right now?

Almost every person has an extensive online history

A- The average American has been building their digital footprint for 20+ years
50% were online in 2000
75% were online in 2009
90% were online in 2019

B- Individuals have over 150 online accounts, profiles, and apps and privacy settings are frequently changing 

C- The average social media user has 1,800 pieces of content (posts, likes, shares, videos, photos, etc.)

D- Social media users have, on average, 4% of their content, which could damage their reputation

E- 51% of people search others online before meeting them

1. Pew Research, Internet / Broadband Fact Sheet, April 2021,
     https://www.pewresearch.org/internet/fact-sheet/internet-broadband/
2. Dashlane Inc., 2017-2019 Internet Account Study
3. IDShield Reputation Management Member Average. 2020-2021
4. Google Consumer Survey. Targeted at Professional Media Sites. 294 Respondents. Age 25+. US Based. January 2021.

We’re now living in an age where how we look online matters like never before

>>>>> @@@@@ Individuals are looking beyond just Google Where are they looking?
51% research online before meeting
54% check professional backgrounds
48% look for anything negative

1. Google Consumer Survey. Targeted at Professional Media Sites. 294 Respondents. Age 25+. US Based. January 2021.
2. Pew Research, March 2021, https://www.pewresearch.org/fact-tank/2021/03/26/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online/

>>>>>> @@@@@ 85% of U.S. adults go online at least daily
with 31% going online constantly and 48% several times a day 2

60% check
59% check
35% check

Your online reputation matters more than ever before

It is easier than ever for others to search you online

Constant access to the internet on our phones, makes searching others simple and quick
Most people have amassed a large amount of data and continue to add to it every day
URL vs. IRL: We live and work online (URL) as often as in real
life (IRL)

• First impressions are increasingly made online before in-person interactions
• “As a professional today, your online image is essential. It’s more likely that a potential client will “meet” you through a Google search as at a professional conference .” - Lindsey Pollak, New York Times Author
• Our personal and professional lives are blended online
• Even though some networks are intended for personal use and others for professional, a quick search uncovers information from both and it’s impossible to distinguish Judgements are being made based on the information that is easiest to access online
• Discovering old social media posts, regardless of when or why they were posted, leads individuals to draw conclusions
• Assumptions are made about:
• Who you are, who and what you’re connected to, and your values
• Your political affiliations and background
• Your credibility and trustworthiness

Motivations to Purchase for Individuals

Your online reputation matters across all life stages

• Career
• Job applications
• Hiring decisions
• Remote working
• Networking
• Personal
• Online dating
• Social networks
• Volunteer orgs
• Financial
• Rent/Landlords
• Banking
• Insurance
• Mortgage

Your online reputation matters across all life stages

• Career Personal Financial
• Concerns of younger
• IDShield Members Concerns of older
• IDShield Members

Jobs: Social Media screening has become part of the
mainstream hiring process

• 90% of employers look at job seekers’ social media profiles 
• 79% of companies have rejected a job candidate because of social media content 
• 57% of companies are less likely to interview a candidate they cannot find online 
• Employees are changing jobs, on average, every 1-5 years 

1. SIA Nearly 80% of firms said ‘no’ to candidates because of social media content
2. Career Builder Number of Employers Using Social Media to Screen Candidates at All-Time High, Finds Latest CareerBuilder Study
3. Statista, https://www.statista.com/statistics/862572/us-employment-market-individuals-changing-jobs-every-one-to-five-years/

Personal: First impressions are happening online Online Dating

• 30% of U.S. adults have used a dating site or app
• By 2024, there will be 280 million online users of dating services
• Relationships and Community
• 3.6 billion people used social media worldwide in 2020
• 4.41 billion social media users are projected by 2025

1. Pew Research, The Virtues and Downsides of Online Dating, February 2020, https://www.pewresearch.org/internet/2020/02/06/the-virtues-and-downsides-of-online-dating/
2. Statista, Online dating worldwide - Statistics and Facts, March 2021, https://www.statista.com/topics/7443/online-dating/
3. Statista, Number of social network users worldwide from 2017 to 2025, September 2021 https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/

Financial: Your online reputation is a signal of your credibility and used to evaluate your creditworthiness 

Housing Lenders Insurance
Pictures of excessive partying send the wrong message to a landlord deciding to rent you their home.
Stability can be signaled by a consistent job history and avoiding negative posts about your colleagues, boss, and job.
Historical posts can impact your premiums as companies increasingly use scans to assess applications and risky behavior.

Decision Maker Sales Points

Employers should encourage their employees to clean up and manage their online prof iles

Headlines can damage a company’s brand and image Employees are an extension of their company’s brand Reputation Management is a benefit for employees An employee's social media posts can
damage the hard-earned brand of a company that’s costly to fix.

Employees list their employer on their personal profiles, associating them to their company’s brand.
Supporting an employee through identity protection and reputation management is as important as other
benefits provided.

Protect your online privacy and reputation today

Take action to control your privacy and reputation online
4. Download your data
1. Clean up the past
3. Update your settings
2. Be cautious

Search to see what content is online, clean up reputation-damaging posts on social media, and check data broker sites for your data Download your data from sites like Facebook and Google to better understand what they collect Keep track of new accounts and be aware that what you share in real-time and on content websites can be stored and sold for decades Take time to walk through privacy and settings for profiles where you are sharing your personal information

Feature Overview
Reputation Management Features
Social Media Scan Scans social media for content that could damage your online reputation and provides tools for easy resolution.
Reputation Score Scores your existing online reputation and provides actionable recommendations.
Persona Builder:
LinkedIn Tools and training to build and improve your LinkedIn profile.
Online Footprint Scans for public accounts, profiles and websites associated with a
member.
Privacy Walkthroughs “How to” guides to improve privacy settings, delete accounts, download
data, and more on 14 sites.
Data Broker Removal Guided instruction for removing data from 7 data broker sites.

How the Social Media scan works
IDShield member authorizes social media connection The tool uses AI text and photo analysis to scan and
review historical social posts Members review flagged content and take action Profiles are rescanned on-demand 

Connect Analyze Action

Reputation Management scans for multiple risks

>>>>> @@@@@@ IDShield is the only major identity protection provider
that of fers Reputation Management

Product Walkthrough

Our Product is Based on Extensive Research

• Our team has completed extensive research with career advisors, graduate recruitment professionals, and corporate HR directors to uncover the type of content that is perceived negatively
• Companies review online content and social media posts to determine whether a person can be trusted to represent their company or their brand

Percentage of companies who identify categories of posts negatively
83% 71% 65% 51% 47%
References about using illegal drugs Posts of a sexual nature
Use of profanity References to guns Photos of
consuming alcohol
Workopolis, “The top three things that employers want to see in your social media profiles,” April 2015:: h
ttps://careers.workopolis.com/advice/the-three-things-that-employers-want-to-find-out-about-you-online/

A score is calculated based on flagged content and actions taken