The Blind Spot: the customers you're not reaching

The most valuable list you own is the one you already have.
Most food businesses spend their marketing budget chasing new customers while a far warmer audience sits untouched: the people who already bought from you, already know your name, and are already in your neighborhood. They do not need to be convinced. They need to be reached.
This is the first of three free working sessions in The Numbers That Matter, a practical series for owners and operators who want their marketing to pay for itself.
In one hour you will:

• Find the customers your current marketing walks right past
• Learn where that audience is actually sitting in your business today
• Build a working list live during the session, so you leave with something you can use that week

This is a working session, not a lecture. Bring a laptop or tablet if you want to build alongside us. Come with one number in mind: what a slow night is worth to you.
Held at Tabor100 in Tukwila or you can join online.
Register here: https://iybs-local.com/the-blind-spot/

Hosted by Annette Washington of IYBS Local. Annette spent 35 years in food service operations before spending 14 in digital marketing, and she is a MailChimp Expert Partner. She teaches this the way an operator would, because she was one.

When: Wednesday, August 19, 2026, 2:00 to 3:00 PM Pacific. Doors at 1:50 for in-person guests.
Where: Tabor 100, 7100 Fort Dent Way #100, Tukwila, WA 98188. Free parking, right off I-5 near Southcenter.
Or join online: live on Zoom. The join link is emailed to you before the session.

Cost: Free, in person or online.
Only 25 seats are available in Tukwila and in-person registration closes Monday, August 17 at 5:00 PM Pacific. There is no replay, so showing up live is how you get it.
Register: https://iybs-local.com/the-blind-spot/

This series helps food business owners, but definitely translates to other small business owners in retail or offering services.